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      <image:caption>The executive team at Materion Electrofusion Products used TOC to identify unmet needs of a key target market and to develop their launch plan.</image:caption>
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      <image:caption>Notore executives then developed three major initiatives to support their goal of improving the lives of farmers in Nigeria, particularly in the Northern, less fertile, and politically volatile parts of the country.</image:caption>
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      <image:caption>A digital and events marketing firm uses TOC to create new ways to serve and attract customers.</image:caption>
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