Most companies would love to be winning new customers, keeping the customers they have, closing bigger deals or seeing margins increase for a change.
So what’s stopping them? Usually either...
- The current market offer, that is the entire offer and not just specs and price, being made to customers does not solve a real need or provide unusual value. Or...
- Salespeople need help in order to “cross the chasm” to a truly consultative sales model.
Our solution to both utilizes the strategic marketing approach we call Transformative Selling.
Here’s a brief testimonial from a recent Transformative Selling workshop we facilitated for a group of healthcare executives. Our role was to help these outstanding individuals "think better together" about their market, to "look around corners" and to develop a better market offer and the plan to make it happen:
The goal is to
help you create a new dialog with your customers and to create
unique ways to meet their real, and often unspoken needs. And to
increase your revenue and margin.
Sometimes there is a revenue crisis to be fixed, other times we
work to maintain a growth curve or to speed development of a new
market segment.
And since Transformative Selling can focus on marketing or sales or
both together, we have developed ways of working well with each
group that meet their functional needs.
Please click on marketing or
sales to learn more
about The Claymore Group’s approach to working with these
organizations.